Last week I had the pleasure of attending the SDL Innovate conference in San Francisco. This years event was the best yet, for three (and possibly more) very good reasons:

• There was an extra day deep diving into SDL technology, looking at what happens under the hood of the suite and ask questions to SDL implementation experts
• There was a Hackathon day which brought a huge amount of developers out of the woodwork to collaborate on some cool open source SDL modules
• I was there to present ‘Website optimisation using SDL SmartTarget’

OK maybe that’s not truly a valid reason to claim innovate was better, but if you are interested in SmartTarget and couldn’t make the event, you can find my presentation slides after the jump.

Click the icon above to download ‘SmartTarget Optimization.pptx’ (29mb).

If you’ve any questions about the presentation, SmartTarget or the SDL Innovate event, please feel free to email me or leave a comment below.

Thanks